Sentiment Analysis: Understand your Healthcare Customers

Beat Widler co-authors article on Applied Clinical Trials

Sentiment analysis is a methodology that is already quite widely used in the consumer goods industry to drive marketing campaigns. The same methodology can give health care organizations a competitive edge in understanding what customers think about their healthcare experience, to help reduce costs and improve care service and to lead to new clinical research and treatments. In addition, it taps into a new channel of pharmacovigilance input information that can enable Marketing Authorization Holders to keep abreast of opinions on the safety of their products in real time.

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