Guideline on Advertising, etc. of Medicinal Products for Human Use

5 July 2022 — Danish Medicines Agency updated guideline on advertising of medicinal products for human use.

The rules on advertising of medicinal products for human use are found in Part VII (sections 63-70) of the Danish Medicines Act, Executive Order no. 849 of 29 April 2021 on Advertising, etc. of Medicinal Products for Human Use (the Advertising Order) as amended by Executive Order no. 134 of 25 January 2022 and Executive Order no. 1244 of 12 December 2005 on the Supply of Medicinal Product Samples as amended by Executive Order no. 117 of 25 January 2022.

The Advertising Order lays down rules on medicinal product discounts, and sections 71A-71C of the Danish Medicines Act and section 3B of the Danish Pharmacy Act lay down rules on bonuses and discounts offered in connection with the sale of pharmacy-only medicinal products.

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